Art Direction

Hashtag: creativity / branding / consistency

Creating original designs that drive a unique message appropriate to the piece while supporting a brand’s visual language. Images and words designed to work together. This collection includes full landing pages and e-commerce placements to drive AT&T’s digital sales — mobile devices, broadband, entertainment via its DirecTV brand, and more. I lead the work of three art directors and 10+ designers, collaborating with a team of top-notch writers, to produce high-volume and pixel-perfect output from our in-house agency. Every day we delivered impactful designs to drive revenue at AT&T’s top lines of business through its website.